AWS Partner Acceleration · Marketplace Revenue · Delivery Teams

Accelerate
the partnership.

TierAxis works inside your AWS partnership to bring AWS into your deals, open the programs you've earned, and close business through the Marketplace.

Accelerate your partnership See how we work
Built for
AWS Partner Badge

The Partnership Engine

Three motions.
One revenue line.

01 Co-Sell with AWS Pipeline
↓
02 Marketplace Procurement
↓
03 Funding & Programs Access
Output Closed Revenue

The Numbers

What an active AWS partnership actually produces.

51%

More revenue selling alongside AWS

Partners who actively sell with AWS grow 51% faster than partners who stay enrolled but inactive.

Canalys · 2024

$7

In services revenue per $1 of AWS sold

Partners who work the full partnership see seven dollars in services revenue for every dollar of AWS sold. Selling alongside, closing through Marketplace, delivering after.

Omdia · 2025

4×

Larger deals through Marketplace custom offers

Deals closed through AWS Marketplace with a custom offer come in four to five times larger than standard listings, and they close faster.

AWS Partner Data · 2024

A

An AWS partnership only produces revenue when three motions run together. Here's how we run them.

B

How It Works

Three pillars.
One engine.

01
Pipeline through AWS

Selling with AWS · Funding · Program Access

We work with your sales team so AWS reps bring you into their conversations and stay engaged through the close. We open the programs and funding you qualify for, and time the asks for when they get approved.

Identify
→
Co-Sell
→
Pipeline
02
Revenue through Marketplace

Listings · Custom Deals · Procurement

We turn your Marketplace presence into closed business. Pricing buyers will approve, custom deals tied to real pipeline, and the billing and contracts that hold up when a large customer signs.

List
→
Price
→
Close
03
Delivery, on the right team

Delivery Teams · Domain Experts · Execution

We learn your project first. What's being built, what rules it has to follow, what the deadline is. Then we assemble a team from a trusted network of operators who have done this exact type of work before.

Scope
→
Assemble
→
Deliver

How every engagement starts

Know what your AWS partnership
is worth before you commit.

Every TierAxis engagement begins with a structured AWS Partnership Readiness Diagnostic. Before any long engagement starts, we score your current AWS position, identify the programs you may already qualify for, surface missed funding and co-sell opportunities, and show the exact moves required to advance your partnership.

The diagnostic is calibrated to the kind of partnership you are building. Across every engagement, we look at the areas that decide whether your partnership grows.

TIERAXIS
Needs Activation
READINESS
DIAGNOSTIC
0
Out of 100
Overall Readiness
4 dimensions · 1 critical gap
Critical
Partial
Strong
Readiness Snapshot
04 / 12 / 26
AWS Engagement and Partnership
0%
Marketplace Readiness
0%
Security and Compliance Posture
0%
Sales Strategy and Execution
0%
Revenue at Stake
AWS Engagement
No PDM
assigned
0% Revenue lift
Marketplace
No active
listing plan
$0K Per month
Security
No DR plan,
no FTR
Enterprise Deal blocker
◎
Partner standing

Where you sit inside the AWS Partner Network, your profile, your certifications, your tier progress, and your visibility to AWS.

◈
Technical footprint

How much of your current delivery already supports a stronger AWS partner story.

▲
Co-sell readiness

Whether your pipeline is visible to AWS, whether you have a relationship with an AWS partner manager, and whether you have a joint go-to-market motion in place.

⚙
Marketplace and seller visibility

Whether AWS field teams can understand, trust, and introduce your offering.

◐
Revenue and funding alignment

Where AWS funding programs and Marketplace programs may apply to work you are already doing.

◇
Operational readiness

Whether your delivery model, documentation, ownership, and cadence can support tier advancement and funded execution.

The diagnostic ends with a plan. Every gap is tied to an owner, a deliverable, and a target date, so you leave with a clear view of what to fix first, what it is worth, and how TierAxis can carry the work forward.

See where you stand

Why TierAxis

We built AWS
partnerships
from inside.

"We've opened the funding, run the Marketplace, and closed the deals at companies where the work had to move."

The TierAxis team spent years running AWS partnerships from the inside, driving co-sell, unlocking funding, and building Marketplace revenue at companies where outcomes were the only measure.

10+
Years inside AWS partnerships

Operators who've run alliance, co-sell, and Marketplace from the partner side.

100%
Operator-led work

Senior operators only. The people you scope with are the people running the work.

Free Resource

The AWS Partner
Acceleration Playbook

Section 01Co-Sell
Section 02Marketplace
Section 03Funding
TierAxis 2026 Edition

Free Download

The framework, in your inbox.

The same framework we use inside AWS partnerships. How to bring AWS into your deals, open the programs you qualify for, and turn Marketplace into closed business.

  • The four programs every AWS partner should be using by year two
  • The Marketplace pricing structure that procurement teams approve
  • The weekly co-sell motion that gets AWS reps bringing you into deals

Instant download. We'll add you to the list for occasional notes when we publish something worth your time. Unsubscribe anytime.

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If it doesn't start automatically, click here. To talk through it, reach out at info@TierAxis.com.

Start the Conversation

Let's accelerate
your AWS
partnership.

45 minutes. On us. We come prepared. You'll leave with a clear view of where your AWS partnership is today, the next move, and how fast you can get there.

Accelerate your partnership info@TierAxis.com