AWS Partner Activation · Cloud Marketplace · Bench On Purpose

Your AWS partnership
is active.
Your pipeline
isn't.

You enrolled in ISV Accelerate. You submitted opportunities in ACE. You have a Marketplace listing. And yet the co-sell motion hasn't translated into pipeline, the MDF window keeps slipping, and ACE opportunities are sitting without the follow-through that keeps them warm. TierAxis fixes the coordination layer. We stay until the work is actually moving.

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AWS

Partnership Active

MKT

Revenue Moving

ACE

Pipeline Live

MDF

Unlocked

The Real Problem

Enrollment
is not
activation.

"We're enrolled in ISV Accelerate but we don't have a co-sell motion anyone is actually using."You did the right things. You met the ACE thresholds, completed the co-sell learning module, and got the badge. But without a field-aligned story, a prioritized account list, and a clear way to bring AWS sellers into live deals, the program sits on paper. Enrollment is not activation. The gap between the two is where most ISV Accelerate partnerships stall, and where TierAxis works.

"We listed on Marketplace two quarters ago and the only thing that's transacted is our patience."A listing is an address. Revenue requires a route. Most teams publish the offer, send an announcement, and wait for the field to find it. Revenue requires a route: a private offer strategy, co-sell signals tied to active ACE opportunities, and the field-facing materials that make it easy for AWS account teams to attach you to deals already in motion.

"We keep hearing about MAP and MDF but nobody has explained what we actually qualify for or when to ask."The Migration Acceleration Program, Marketing Development Funds, and ISV Accelerate co-sell benefits each have specific prerequisites: documented milestones, program enrollment gates, partner revenue thresholds, and most partners either apply too early, too late, or without the structure that makes approval move. The money is real. The access is earned, not given.

See how we fix this →

What We Do

Three pillars.
One engine.

AWS Partner Engine

Co-sell · ISV Accelerate · MAP · MDF · ACE Pipeline · Field Alignment

Most AWS partnerships stall in the gap between enrollment and execution. TierAxis works through that gap directly, mapping your co-sell motion to how AWS field sellers actually engage, building the ACE pipeline discipline that raises your co-sell score, and structuring funding requests at the moment they're winnable. We know what the Foundational Technical Review requires before ISV Accelerate funding unlocks. We've been on the inside of these programs long enough to know how to time and structure the asks that get approved.

Cloud Marketplace

Listing · Private Offers · Co-Sell Linkage · Revenue Lane · Procurement Alignment

Getting listed is the beginning. The work that generates revenue: private offer strategy, co-sell linkage in ACE, procurement cycle alignment with your buyers' finance teams, entitlement and metering that holds up under a real enterprise deal. That's the part that requires someone who's been inside Marketplace operations. TierAxis builds a working revenue lane around your existing listing.

Bench, On Purpose

Delivery · Domain Experts · Program Execution

Most bench programs are a roster. You call, you get names, you hope the fit is close enough. TierAxis works differently. We understand the initiative first: the AWS workloads, the technical requirements, the regulatory context, the delivery timeline, then assemble from a curated network of operators who have done this specific type of work before.

Every engagement
runs on a live
command center.

LyraOS is the TierAxis engagement platform. The activation structure inside it is built from years of AWS partnership work. The sequencing, the workstreams, the milestones. Clients start from experience, not from scratch.

Engagement Snapshot Active

AWS Spend

$15K/mo

FTR Target

Jun 30

Days Left

108

Overall Progress

Milestone Timeline

✓

Onboarding

✓

Playbook

Foundation & FTR

WAFR & ACE

Co-Sell Scale

FTR Readiness 1 of 13 done

AWS architecture inventory complete

TierAxis

Confirm AWS Account ID and APN Partner ID

You

Initiate Well-Architected Review

TierAxis

Confirm encryption posture across services

You

◎

Full Visibility from Day One

From day one, your engagement runs on a proven activation structure. The plan, the workstreams, the milestones are already built. Your team steps into a track that has been refined through real AWS partnership work.

◈

Clear Ownership on Every Task

Every task carries a clear owner. What TierAxis is driving and what requires your input is visible at all times. The structure keeps both sides accountable and the work moving forward together.

▲

Built Around AWS Activation

FTR Readiness, Co-Sell, Seller Materials, AWS Marketplace. The workstreams are sequenced in the order that produces results. Years of AWS activation experience is embedded in the structure every client runs on.

⚙

One System. Both Sides.

You and your TierAxis team work inside the same platform. Tasks checked off, contacts in one place, progress tracked in real time. Full visibility at every stage of the engagement.

Engage TierAxis

Every TierAxis engagement is powered by LyraOS.

Why TierAxis

We built AWS
alliance programs
from inside.

"We've structured MAP funding applications, filed MDF requests, and owned Marketplace operations at companies where the work had to close."

We built TierAxis after years of running AWS alliance programs, managing ISV Accelerate enrollments, building ACE pipelines from scratch, and owning Marketplace operations at companies where the work had to close. That experience is embedded in every engagement.

51%

Higher Revenue Growth from Active Co-Sell

Partners who co-sell actively with AWS see 51% higher average revenue growth over those who don't. Most partners are enrolled. Few are active. That gap is where TierAxis works. (Canalys, 2024)
$7.13

Services Revenue Per $1 of AWS Technology Sold

AWS partners who operate across the full partner lifecycle, including co-sell, Marketplace, and delivery, achieve a $7.13 services revenue multiplier per $1 of AWS technology sold. (Omdia, 2025)
15

The ISV Accelerate ACE Threshold Most Partners Miss

15 qualified ACE opportunities is the minimum threshold for ISV Accelerate enrollment. Most partners don't know the number until they've already missed the window. Knowing when and how to ask is most of the work.

Free Resource

The AWS Partner
Revenue Playbook

The framework behind how we activate AWS partnerships: alignment, enablement, activation. And the common mistakes that keep co-sell pipelines empty.

Download the Playbook

TierAxis

THE AWS PARTNER
REVENUE PLAYBOOK

How to Turn Partnerships into
Predictable Pipeline

Find Out Where You Actually Stand

Find out where
your AWS partnership
actually stands.

Before any engagement, we run a direct assessment of your current AWS partnership status.

Book a Partner Readiness Assessment [email protected]

45 minutes. No cost. We come prepared. Every engagement starts with honesty about what will actually move.

Your AWS partnershipis active.Your pipelineisn't.

Enrollmentis notactivation.

Three pillars.One engine.

Every engagementruns on a livecommand center.

We built AWSalliance programsfrom inside.

The AWS PartnerRevenue Playbook

Find out whereyour AWS partnershipactually stands.

Your AWS partnership
is active.
Your pipeline
isn't.

Enrollment
is not
activation.

Three pillars.
One engine.

Every engagement
runs on a live
command center.

We built AWS
alliance programs
from inside.

The AWS Partner
Revenue Playbook

Find out where
your AWS partnership
actually stands.