Structure behind partnership growth.
Tier Axis is an operational framework that brings structure to how partners grow within the AWS ecosystem.
​
It aligns funding, co-sell, and reporting into one measurable system, replacing manual effort with defined process and rhythm.
​
It’s not a tool or a service.
It’s the operating model behind partnership success.
​
​
Operational & Purposeful
Designed to align how partners work with how the AWS ecosystem scales.
WHY TIER AXIS EXISTS
Only about 1 in 10 partners fully captures the value of AWS programs.
Most move through layers of funding, co-sell, and reporting that never align,
so effort rises while return stays flat.
​
​That's not a partner problem.
It's an operational gap.
​
Tier Axis was built to close it -
to turn complexity into rhythm, and potential into performance.
HOW IT WORKS
Four Steps. Clear Sequence. Measured Performance.
OPERATIONAL EFFICIENCY
FUNDING UTILIZATION
Partners increase AWS and Ingram funding usage by 60–80% within the first 90 days.
Automation and governance trackers reduce admin time by 50%, freeing teams to focus on growth.
Partners experience 25% faster motion from opportunity registration to close.
PIPELINE VELOCITY
CO-SELL VISIBILITY
ACE accuracy improves by 40%, creating stronger joint pipeline alignment.
IMPACT
Structure creates results you can measure.
WHEN STRUCTURE
WORKS
Partnership becomes organized, measurable, and consistent.
Funding requests move on schedule.
Co-sell activity stays visible and tracked.
Reporting runs through defined cadence and ownership.
Teams stay aligned.
Leadership sees clear performance data.
Decisions are made with confidence.
That’s the outcome of structure.
THE FOUNDERS
Where partnership experience meets operational design.
Tier Axis was founded by two leaders who built their expertise through years inside the AWS ecosystem and high-growth environments.
​
Lydia is a strategist and builder who moves fast and thinks forward. She’s navigated the AWS ecosystem from the inside, breaking through complexity to find clarity where most partners stall. Driven by curiosity and persistence, she builds momentum in spaces that resist it, turning disjointed systems into engines of progress. Her leadership blends instinct and precision, proving that motion, when designed well, becomes power.
​
Teejay is an operator who builds systems that drive performance and revenue. He has led teams in hyper-growth environments, developing frameworks that bring discipline and clarity to rapid scale. Known for designing systems that align people, process, and performance, he creates the infrastructure that turns ambition into repeatable success.
​​​​
​
Together, they created Tier Axis as a framework that unites partnership strategy and operational discipline. The result is a structure that helps partners move with clarity, measure with confidence, and grow with rhythm.